Tag: Branding
Brands Use Crowd Sourcing Tactics for their Super Bowl Marketing Campaigns
Super Bowl XVLII which is scheduled to be played on February 3rd at the Mercedes-Benz Superdome in New Orleans, home of… Read more Brands Use Crowd Sourcing Tactics for their Super Bowl Marketing Campaigns
10 Brands that used Creative Thinking in thier Advertising & Marketing
01 / Wieden+Kennedy » For creating the nimble, novel Old Spice campaign. To promote the deodorant brand, W+K had its beloved pitchman,… Read more 10 Brands that used Creative Thinking in thier Advertising & Marketing
Visual Positioning Sticks
“Visual consistency is even more important than verbal consistency. You can sometimes successfully change a verbal nail, but not a… Read more Visual Positioning Sticks
For the healthy minded traveller, the Hotel Brand matters
If you are a frequent traveler like me, and try to stay healthy and fit while on the road, EVEN… Read more For the healthy minded traveller, the Hotel Brand matters
The Corporate Holiday Gift is a Brand Choice
Effective strategies for giving the right holiday gift to clients… Holidays are great opportunities to reconnect with your customers and… Read more The Corporate Holiday Gift is a Brand Choice
Everything Changes Except Human Nature
Unhappy customers, disgruntled employees, and posting strong points of view on social media is part of human nature. Research shows… Read more Everything Changes Except Human Nature
Brand With Courage
This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of… Read more Brand With Courage
How does social media change your brand strategy?
Social media has fundamentally changed how consumers interact with each other and with brands. As a result, marketers tell us… Read more How does social media change your brand strategy?
Trends within Organisation’s New Product Development
What should you be asking yourselves and your consumers if you are thinking of embracing the love & comfort trend… Read more Trends within Organisation’s New Product Development