Brands Use Crowd Sourcing Tactics for their Super Bowl Marketing Campaigns

Super Bowl XVLII which is scheduled to be played on February 3rd at the Mercedes-Benz Superdome in New Orleans, home of the Saints. The game will be broadcast by CBS which has been charging a record high of $3.7-$3.8 million for each 30-second ad. Some of the big brands have already started rolling out their marketing campaigns. To help get the most for their money they again are including sweepstakes and contest promotions. Here’s a look at one of them.

P.hut.soulPizza Hut launched The Hut Hut Hut Contest offering winners the opportunity to star in their commercial that will run during the CBS Super Bowl Pregame Show just minutes before kickoff. The Contest was initially launched on December 10 on the Pizza Hut Facebook Page and was accepting entries up until this past Sunday. Pizza Hut is in the process of contacting the winners now.

Football fans were invited to submit short videos, no longer than 15 seconds, of their best, silliest or most creative recitation of the words every quarterback shouts — “Hut. Hut. Hut.” There was no need to include Pizza Hut in the video, just had to use the word “Hut”. Pizza Hut has a panel of judges reviewing all the submissions and will take the best clips and add them to this commercial. There may be up to 10 winners who will have their few seconds of fame!

All 480 submitted videos are available to view through the Facebook Contest App. Besides the videos that make it into the Pizza Hut Super Bowl commercial, a total of $25,000 in cash awards will also be given out. 1st place winner will receive $5,000, 2nd place $3,000, 3rd place $2,000, 4th-13th place each gets a $1,000 and 10 honorable mentions will each receive $500.

Source: http://www.lipsticking.com/2013/01/pizza-hut-video-contest-winners-to-be-featured-in-super-bowl-xvlii-pre-game-ad.html

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