Soul of Brands is defined as the source of positive brand building action.

We live in an interconnected world and  economy, and the chance to create work that matters has never been more relevant. 

Soul of Brands was created with the purpose of working with ‘thinking’ brands that are making conscious and considered choices about their impact on humanity, and reworking their brand DNA code of ethics to include a humanitarian view.

As a brand and business connector, I work with stakeholders to deliver sustainable brands in any given business concept… from inception to bringing brands to life.  Offering insight, design, communications and/or experience and market development strategies.

I am proud of my well worn passports, having lived and worked across continents.  As such, Soul of Brands is able to offer a truly global perspective of how brands needs to engage in specific markets.  Ultimately my end goal is to deliver brands that matter. If you are serious about building your brand beyond profit, Soul of Brands will should you how.