Media

Ms. Sandhu has contributed pieces to Forbes, Gulfnews, and The National among other illustrious publications.

Tanita Sandhu: Author, Leadership, Forbes

What’s Your CEO Brand?

Capitalism With A Conscience?

Realizing That Work Culture Adds To Brand Value

More Than Just Tacking On A Face To A Brand

When CEOs Go On To Be The Face Of A Company

Social Media: Spreading Word Should Not Solely Be Of The Brand

When Brands Start Looking At The Greater Good

Retailers Need To Cotton On To The Power Of Mobile Wallets

Don’t Go All Out On Online To Get Out The Message

Bring HR On Board To Get Brand Messages Right

It’s Never Too Late To Start Listening To Customers

Fine-Tuning Customer Relationships Will Sit Well On Balance-Sheets

Ensuring A Retail Experience That Matters

Branding Is What Sets Companies Apart

Spelling Out The Brand Message

Brands Need To Be Meaningfully Different

Companies Need To Connect With Consumers

Branding Should Be Every CEOs Business

Soul of Brands