Brand With Courage

This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
Western Union internal memo, 1876

“If I had a nickel for every time an investor told me this wouldn’t work…”_Jeff Bezos, founder of Amazon

Sometimes all you need is courage to take your brand to the next level.

Author, Tanita Sandhu, is an award winning global brand, marketing and communications leader who started Soul of Brands with the purpose of working with ‘thinking’ brands that are making conscious and considered choices about their impact on humanity, and reworking their brand DNA code of ethics to include a humanitarian view.


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