How does social media change your brand strategy?

Social media has fundamentally changed how consumers interact with each other and with brands. As

a result, marketers tell us that they now consider this new channel to be a critical component of brand

building. And while many marketing leaders are asked, “What is your social strategy?” the real question

is, “How does social media change the brand strategy?” In this report, Forrester identifies three ways in

which social media can help marketers’ brand building efforts by: 1) building a relationship to become

more trusted; 2) differentiating through an emotional connection to become more remarkable and

unmistakable; and 3) nurturing loyal fans to become more essential.






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