For the second consecutive year, the World Economic Forum held a plenary session on women. This year, the session focused… Read more Women in Economic Decision Making
Category: Business Trends
Brands Use Crowd Sourcing Tactics for their Super Bowl Marketing Campaigns
Super Bowl XVLII which is scheduled to be played on February 3rd at the Mercedes-Benz Superdome in New Orleans, home of… Read more Brands Use Crowd Sourcing Tactics for their Super Bowl Marketing Campaigns
10 Brands that used Creative Thinking in thier Advertising & Marketing
01 / Wieden+Kennedy » For creating the nimble, novel Old Spice campaign. To promote the deodorant brand, W+K had its beloved pitchman,… Read more 10 Brands that used Creative Thinking in thier Advertising & Marketing
Coke Campaign Shows Corporate Responsibility for Public Health
The Coca-Cola Company on Monday evening began airing a two-minute spot (watch below) on U.S. cable news networks. The subject,… Read more Coke Campaign Shows Corporate Responsibility for Public Health
Benefit a good cause with your next online market research project
According to the Council of American Survey Research Organizations (CASRO), over US$ 8 billion is spent on market research, with companies providing… Read more Benefit a good cause with your next online market research project
Visual Positioning Sticks
“Visual consistency is even more important than verbal consistency. You can sometimes successfully change a verbal nail, but not a… Read more Visual Positioning Sticks
The Corporate Holiday Gift is a Brand Choice
Effective strategies for giving the right holiday gift to clients… Holidays are great opportunities to reconnect with your customers and… Read more The Corporate Holiday Gift is a Brand Choice
Target Enters Canada by Bearing Gifts
What’s the best way for a well-known retailer to introduce its brand to a new country? Come bearing gifts. That, apparently,… Read more Target Enters Canada by Bearing Gifts
Everything Changes Except Human Nature
Unhappy customers, disgruntled employees, and posting strong points of view on social media is part of human nature. Research shows… Read more Everything Changes Except Human Nature
Content isn’t cheap – Website Rebranding
Content isn’t cheap, entailing a multimillion-dollar commitment by Coca-Cola with their recent relaunch of their website There’s now an editorial… Read more Content isn’t cheap – Website Rebranding