According to the Council of American Survey Research Organizations (CASRO), over US$ 8 billion is spent on market research, with companies providing on line incentives to people to participate. For your next on line market research project, why not combine a good cause while getting people to respond. Consider partnering with companies like www.researchforgood.com, networkforgood.org, “Pause to Support a Cause,” and www.surveyforgood.org. They work on the premise of allowing companies to field surveys to support the cause of a consumer’s choice. The consumer takes a survey, and the incentive is a donation to whichever cause is closest to the consumer’s heart.
A great start of engagement with your prospect while being part of social good.