What happens when your brand is not rele

What happens when your brand is not relevant?

YOU LOSE.
The Republican Party, lost because it failed to expand its demographic reach beyond white men and their tone of voice on social issues like abortion rights and gay marriages struck as “intolerant” and “self righteous”.
A winning brand does not alienate, it resonates, it listens and offers relevance. Brand Obama did just that and won.

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