Starbucks Global Month Of Service

As Starbucks embarked on a year-long 40th anniversary celebration, the company was determined to showcase a forward-looking community engagement model to help fuel its goals for global growth. Galvanizing partners (Starbucks name for employees), customers and communities, Starbucks executed a global brand refresh designed to invigorate its brand worldwide, and, as an actionable proof point in Starbucks commitment to the communities it serves, Starbucks declared April 2011 to be its global month of service. Edelman helped Starbucks activate more than 58,000 partners and customers through 1,400+ service events in 27 countries on four continents, resulting in more than 200 million media impressions, $3.3 million estimated financial value of community service projects and a 9% increase (within five months) in public perception that Starbucks is a valued part of the community.

via Starbucks Global Month Of Service.

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