Celebrating Lang Lang…A relentless brand

The story of the pianist Lang Lang begins with his parents and their obsessive dreams for him. When his mother was pregnant, she listened to countless hours of Western classical music — a rare practice in China — hoping to transmit the rhythms to the fetus. Before he turned 2, his mother and father spent half of their yearly income to buy him a piano. ”I have wanted Lang Lang to go beyond the boundaries of Asia and enter the global stage as an artist since he was a little boy,” said his father, Guoren Lang.

Today Mr. Lang is a superstar, playing piano on television for the 2008 Macy’s Thanksgiving Day Parade, appearing in concerts throughout the United States, and, of course, having People magazine name him one of the year’s sexiest men.  read more:


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