The Adobe 2012 Digital Marketing Optimization Survey indicates that there are significant opportunities to improve conversion through data-driven optimization.
Adobe defines optimization as “taking action on rich data and content to deliver the highest return on
marketing spend and efforts”. Their survey focuses on conversion optimization – the process
of monitoring conversion events on your website or mobile site from landing page through checkout to identify key areas that you can monetize immediately and those areas you need to enhance.
Their survey revived a global responses from more than 1,700 digital marketers and focused on business-to-consumer and business-to-business commerce across retail, finance, media, technology and consumer goods industries. ClickZ and other digital authorities contributed on key areas in which digital marketers need to excel in order to ensure success in social, mobile, personalization, and customer experience.
Adobe’s with paper shows that leveraging these best optimization practices can help digital marketers improve conversion and ROI:
• Prioritize optimization across your organization as a strategic process
• Use a data-driven approach to optimization
• Optimize conversion with video
• Optimize all mobile channels
• Optimize social engagement
To see the entire report click here: 2_20143_Top5